Despite being a relatively new brand; Fendi handbags have created a name for themselves among the numerous luxurious handbags available in the market. But like with all the great stories attached to designer products; Fendi handbags have a story of passion to tell.
The town of Del Plebiscito is where the Fendi handbags story begins. Adele and Edoardo Fendi started a shop selling leather ware. Among the leather ware they sold were high end fur and bags which reflected the hard work and skills that went into creating the goods. It is this passion which reflected through their products that popularized the company and its efforts.
Fendi handbags released their first couture collection in 1966. Karl Lagerfield was the designer behind the collection that received worldwide acclaim and further exposed the company to greater heights.
The Fendi handbags were released to the US market in the 80s. At that time the company’s fur collections as well as their ready to wear products were doing quite well. The company then decided to focus their efforts in producing other designer products. Their designer products which included dresses, shoes and coats saw the company rise to a house hold status.
The company continued to succeed in their business ventures and similarly the Fendi handbags rose to popularity competing head on with other luxurious brands.
With years going by, the company begun to design several new products including gloves, ties, hats, jeans, pens and lighters among several other fashion centric items. The company released a cologne line for men which also received great acclaim.
The success of their men’s cologne line encouraged the company to start a menswear collection which was launched in 1990. This was a great achievement on the company’s part as well as to the fashion industry which lacked enough fashionable menswear.
Fendi handbags employ more than 1000 workers with a projection of 5000 more joining the company in the future. This is as a result of the company’s expansion every so often which creates a demand in the international market that can only be met with the employment of more workers.
Fendi handbags are associated with innovation, quality and traditional workmanship. The company has been able to maintain the unique quality they brought into the fashion industry not so long ago. Fendi handbags are known to offer quality at unbeatable prices which keeps them among the favorite luxurious bags available in the market.



